About
I’m Yue Zeng (曾岳), a founder and engineer based in Hangzhou, China.
I started in ecommerce: platform stores, livestream selling and taking new consumer products from zero to one. Along the way I registered and ran five companies, which taught me the unglamorous parts: tax calendars, payment rails, contracts and how often cash flow decides strategy for you.
Today I build AI systems that do real operating work. I sell jewelry to European B2B buyers through a Shopify store connected to China’s 1688 supply network, I built an AI marketing agent for a client, and I run my own days on a personal AI operating system I call Endgame OS.
The goal is simple to state and hard to do: stop selling hours, and build a one person company whose work can be sold many times, to anyone, anywhere. This site is where I do that in public.
Operating principles
Cash flow is the power supply
No system survives without it. Fix the power before the furniture.
Open loops are a cognitive tax
Close, delegate or kill. Unfinished things charge interest daily.
Data before optimisation
Don’t tune what you haven’t measured.
Finished beats perfect
Ship the rough draft in 90 minutes. Edit within 48 hours.
Frameworks I use
EPOCH Y
Environment, persona, operating system, capital, habitual experiments. My canvas for designing a business and a life together.
Borderless founder audit
Local insight, AI systems and global markets, scored on six dimensions from connection to service into product.
AI export flow
A six stage trade backbone with regional parameter cards. AI owns information; humans own trust, money and the physical world.